NFL UK
Bringing the NFL to UK audiences through the London Games and TV coverage.
From the design of their ‘Tune-In’ campaign, to stadium graphics for the London Games, Threepipe Reply worked with NFL UK across a variety campaigns over a three year period. Our collaboration with NFL UK brought a 80% YoY increase in TV viewing and reached 22 million UK sports fans through content targeting.
My role spanned across campaign design and artwork production roll-out, with outputs that included stadium graphics, digital ads, social media content, small format print and out of home advertising.
NFL UK ‘Tune-In’ Campaign Creative Evolution
The NFL Tune-In campaign aims to increase viewership numbers across the UK through the promotion of the BBC and Sky Sport’s shows.
The campaign had segmented targeting into across the UK for new fans, existing casual fans, and existing committed fans, featuring different copy and imagery for Sky and BBC coverage.
Campaign Display Production Artwork
Aside from designing social and digital ads, I was responsible for producing print or display ready artwork across a number of out of home applications. This included printed 48-sheet underground large format prints, digital out of home displays, banners and Heras Fencing wraps. These ads were displayed across different locations around London and outside Wembley Stadium.
