British Swimming

British Swimming approached the creative team at Threepipe to design the event and ticket sales campaign creative for the World Para Swimming Championships in London.

As the creative lead for this project, my role was to design the look and feel of the campaign, and provide a creative style guide to the client’s in-house creative team to roll-out competition assets for event use.

With household name Ellie Simmonds at centre stage, the paint strokes aim to bring a sense of movement to the creative. We had accessibility considerations to bear in mind for both digital and print applications due to users with reduced vision requirements being expected to participate and attend the event.

Ticket Sales Campaign Applications

The creative was rolled out and used for advertising across London, promoting the event in public spaces and paid social media applications.

Creative Style Guide

We also wrote a detailed style guide for British Swimming for the creative to be used for the event graphics, providing open design files and instructions on how to use them for artworking.