England & Wales Cricket Board: T20 Blast
Refreshing the creative identity of the oldest T20 competition in the world.
Having already worked on a number of campaigns with the England and Wales Cricket Board, I was in charge of evolving the design of the ticket sales and competition creative the national twenty-over competition, known as the T20 Blast. With the introduction of 'The Hundred', a new format for professional cricket targeted to attract younger audiences, the T20 Blast competition looked to refocus their marketing campaign at a different audience.
Designing for flexibility and adaptability for county cricket club variants
As per previous years, the nation wide campaign involves the design of a central creative that is modified for the 18 counties that participate in the competition. The design is therefore designed to be flexible to work with each individual club's colours, logos, messaging and brand elements.
