GB Snowsport

GB Snowsport approached the Threepipe Reply team with a website brief, looking for a site that would help them grow the audience and participation of snowsports in the UK.

Main Ojectives

01

Connect to the audience on a human level by heroing the athletes.

02

Increase social media following and newsletter signups to create a stable audience base for the sport.

03

Increase participation through showcasing pathways into the sports.

04

Educate the audience about the specifics of different disciplines of the sports.

Goal Specific UI Decisions

On athlete pages, pulling out quotes and promoting personal social media accounts to help audience feel connected.

Newsletter signup and official social accounts on top navigation to increase visibility and increase conversion rates for

Each discipline has its own dedicated page with sections to toggle from scoring info to squads and future events.

Mobile Prototype

GB Snowsport’s previous analytics data showed that the majority of their site visits were on mobile, so a mobile prototype was created to ensure the responsive behaviours would be reflected in the build, allowing for an easier QA process.